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What Is Cold Press Juicing?

For starters, cold press juicing isn’t really about temperature. When a juice is cold pressed, it refers to the way it was extracted – through ‘pressing’ the fruit and vegetables. it’s a bit like the way wine used to be made (or sometimes still is) through pressing the grapes (often with your feet!). This is as close to nature as it gets and in this example, the grape stomping process squeezes the natural goodness out of the grapes in order to ferment the juice for wine.

So, when we press fruit and vegetables, we retain the natural goodness. The insoluble fibre, that acts like a broom for our intestinal tract is removed and we end up with the soluble fibre that feeds and nourishes our cells. All of the vitamins and minerals that we naturally eat fruit and vegetables for, remain intact with a Cold Press Juice Machine.

cold press juicing

Benefits of Cold Press Juicing

Well, for starters it’s better!

You get more.

More juice, more nutrients, more time to store in fridge, more value from the produce.

Cold pressed juice is better than juice made in a traditional juicer because it retains all of those heat sensitive nutrients like C vitamins and raw enzymes, it also keeps all of those dense nutrients that get ‘scattered to the winds’ in a machine that has fast spinning blades (which create heat) to extract the juice from the fruit and vegetables.

To be honest, most people don’t give too much thought to juice.

Juice is juice right?

Uhmmm, wrong.

Juice varies so differently.

From sugar-laden juices that do nothing other than spike your blood sugar, from all of the processed sugar, to juices that look and taste nothing like fresh juice.

After all, there is a reason you drink juice isn’t there?

Yep. Because it’s a healthy drink that’s good for you and your body and cells love it!


You get more bang for your buck with cold press juicing and it healthier to drink.


Slow vs Fast Juicers

So, you’ve learnt a little about cold press juicing, it’s juice that is extracted through pressing (or squeezing) the fruit and vegetables. The auger (or screw) inside a pressing machine spins at around 52 RPM (repetitions per minute) – which ‘ironically’ is about the same pace as we ‘chew food’. This is known as a slow juicer.

A traditional way to extract fruit and vegetable juice is via a ‘centrifugal juicer’ which is a machine that has blades that spin at about 12,000 RPM (repetitions per minute). These blades rip and tear the fruit and vegetables apart in order to extract the juice. This is known as a fast juicer.

This type of juice extraction is super fast, but unfortunately does not provide as much nutritional value to you because many of the vitamins and minerals have been lost in transit!

When you ‘drop’ fruit and vegetables into a juice machine that has fast spinning blades, these blades act like a machete – ripping and tearing at the produce to pulverise it into giving you its juice. As the  blades spin inside the bowl, juice is separated into the jug and the flesh will end up in your pulp bucket as waste (or compost).

Fast spinning blades naturally create heat, which means that all of your heat sensitive vitamins will not survive this journey and will be destroyed prior to you receiving them.

So, what you end up with is a very watery, discoloured juice. The juice has naturally started to oxidise (break down) because it has had to suck air into the machine in order for the blades to spin the way they do. And, you know this is true because when you leave this type of juice sitting for a moment, the water will separate from the soluble fibre (juice) because of the way it was extracted.

The oxidation process begins the minute it rips and tears the fruit apart with its metal blades. This type of juice will not store and must be drunk immediately. You are still getting some goodness of course, so don’t beat up on yourself, this is merely to provide some information around the two types of juicers that you see in the marketplace.

The image below shows you the difference between fast juice and slow (or cold pressed juice).



Slow juicers squeeze and press around 50-60 RPM. Fast juicers rip and tear between 3,000-16,000 RPM. Slower is better for retention of nutrients but takes more time to make.


What about the fibre?

Now, we don’t always sit down to eat 10 carrots, 1 whole beet, 3 apples, 1 lemon and a thumb size bit of ginger – we just don’t. But, to put this through a Cold Press Juice Machine, you can drink it down in no time at all and all of that natural goodness goes and feeds your cells immediately. It doesn’t have to be digested, you’ve already done that by removing the insoluble (can’t break down) fibre from it. So, it’s good to go and GO it does!!!

While we are here, let’s talk about the ‘elephant in the room’ – FIBRE.

Okay, we all know that we need fibre. Yep, got that.

But, trust me, if you eat plants – aka; fruit/veg you are going to get plenty of fibre. But, did you know that there are two types of fibre contained within the fruit and vegetables you eat?

Insoluble and Soluble Fibre.

Soluble fibre, as the name suggests dissolves in water. Insoluble fibre does not. Our body uses both, but our cells only use soluble fibre. Insoluble fibre does not feed our cells. It’s job is to sweep (like a broom) our intestinal walls to push stuff out via our bowel. It truly is a great internal cleaner, so we need it.

However, when you drink juice, the insoluble fibre has been removed. Here’s where many people come undone. They know that fibre is required, they see all of this ‘pulp’ aka insoluble fibre falling into their pulp bucket and they kinda lose their mind a bit. They get all worried that they are missing out on something. And, many people try and use this pulp to bake and to do all sorts of things, because they think it’s the holy water of juicing.

But, this is incorrect thinking.

Soluble fibre is what feeds us. Soluble fibre contains all of the vitamins, minerals, antioxidants and good salts. Our cells must have soluble fibre in order to survive!

Insoluble fibre does not break down in water, it remains intact and it flows through our gastrointestinal tract absorbing fluid, sticking to other byproducts of digestion and basically forming our stools that get eliminated via the bowel. That’s its job. It is our internal sweeper.

Insoluble fibre contains no goodness for our cells. None. As I said, it’s job is to be the broom.

Does cold pressed juice retain soluble fibre?

Yes. Soluble fibre is the ‘holy water’ – it nourishes and feeds our cells.

So, when you juice and remove all the insoluble fibre (into the pulp bucket), please don’t worry about this, know that the juice you are getting from your Cold Press Juice Machine is pure, unadulterated, as nature provided – the healthiest juice on the planet!

Your body doesn’t have to work to strip the insoluble fibre from it, the Juice Machine has done it for you. You get to drink it and your cells get to use it – almost immediately!


Soluble fibre is what feeds us, it is digestible and remains in a cold press juice. Insoluble fibre is what cleanse us, it is undigestible and is eliminated.


Cold Press Juice Last Longer When Stored

Because you have extracted the juice slowly, by squeezing and pressing it has the added benefit of not just tasting better, but it can be stored in glass bottles in the fridge for 3 days.

This is because oxygen is not sucked into the juice machine to make the juice, so it will naturally have a longer fridge-life.

This is fantastic because you can make your juice in bulk.

Imagine buying seasonal produce at your local Farmers Market and then juicing it all ahead of time to set up your week!

It’s a great way to maximise your produce and it saves time, money and effort in the process.

Cold pressed juice can be made in larger quantities and stored in the fridge, ready for when you are. It will enrich your life and give you a new way to include many important living ingredients that Mother Nature has to offer.


No oxidation means cold press juice made fresh can last up to 72 hours


Best Cold Press Juicers

By far, a Kuvings Cold Press Juicer is the best on the market.

You can do your own research and come up with your own conclusions.

But, for my mind (and money) Kuvings wins hands down. Exceptional customer service, their machines are backed by a 20 year warranty on the motor and 5 years on the parts and they are quiet and easy to use and most importantly, to clean.

Honestly, you won’t find better.

Cold Press Juice Recipes



Are you are juicing for health? If you are like me then the reason you want to start juicing in the first place is probably for health, so of course you want to have the maximum amount of nutrients extracted into the juice.

Cold press juicing just ticks more boxes over traditional juicing.

Easy to use, easy to clean, makes lots more juice and I can play with herbs, spices, nuts, even frozen fruits when using a cold press machine.

Happy Juicing!

Julianne Dowse

Julianne Dowse

Guest Blogger for Kuvings Australia


I wrote a book – it’s called Juice Fasting: A Foodie’s Guide to help people do a 7 day juice fast. As a self-proclaimed foodie, I know what it’s like to go without the very thing you love the most and so…I feel I have a lot to offer as most people don’t think they can go without food, let alone fast!



Download your copy of the official Kuvings Juice Recipe book today. Packed with over 100 recipes from cold press juice, cold press smoothies, sorbet and more.

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